If you have been watching the NFL at all this year (a lot fewer people are), then you might have seen the advertising campaign of the NFL Ticket Exchange which shows NFL coaches pretending to sell tickets as if they were the ticket hustlers you see outside of venues at most events. Their pitch is that if you buy from the NFL Ticket Exchange, you are guaranteed to get into the game. This implies that all other sources should be discarded as unreliable and untrustworthy, thus discouraging their fans to buy and secure their tickets from ticketing professionals.
I’m here to say that is simply not true; it’s slanderous to the industry!
Golden Tickets has been selling tickets on the secondary market for the past 28 years and has earned a reputation of honesty, integrity, reliability and accountability. We stand behind all of the tickets we sell, whether it be for an NFL game or a U2 concert. Although my views may be mistaken for a plug, it’s just a black and white example of the better options out there for the fans who deserve a better ticketing source.
One thing that the public might want to know is that the majority of the tickets listed on the NFL Exchange are not actually from fans as the NFL claims they are; they’re actually from other brokers, like myself, who list our NFL tickets on their exchange. Our tickets, which we list on their exchange can also just be purchased from our secure website, http://www.goldentickets.com, without the mark-up of the NFL Ticket Exchange…just a friendly piece of advice.
So, what else is the NFL not telling you? Just look at their NFL On Location offer for the Super Bowl! This should tell you all you need to know about the “deal” you get with purchasing from them directly. They’re not looking out for the fans’ best interest. I know. Bear with me, it may feel too hard to continue reading when you feel emotionally unstable from this disheartening reality I’m putting down, but you’re going to want to finish reading.
For those of you who have seen the scroll bar cruising across the bottom of your screen during football games with the web address to the NFL On Location as a source for Super Bowl tickets, please don’t be fooled. Take a closer look at their prices and what you get for the honor of buying directly from them. For example, they are selling club level corner Super Bowl tickets with a pre-game tailgate party for $8000 per person…WTF! Are you kidding me? Who came up with this random price? It’s anyone’s guess, but the true market at the publishing time of this blog is $4500 per ticket and $400 for our tailgate party. That is a $3100 difference per person. What is the incentive to buy from them? They claim that they are the official source, they can be trusted, and you’re guaranteed to get what you order. Guess what? So do we……. at a much lesser price!
As we enter into the NFC/AFC Championship weekend with all this talk about who’s going to the Super Bowl going on between friends, family and co-workers at the water cooler, Golden Tickets wants to assure you that we can be trusted to take care of all of your Super Bowl needs from tickets, to hotels, to parties and tailgating. Our prices will fluctuate next week depending on which two teams wind up winning this weekend and are fluid based on supply and demand. It will be interesting to see whether or not the NFL On Location will follow our lead or just stick with their unfair prices no matter how far off they are from the true secondary market.
One last, but probably most important, food for thought for my readers: they claim that because you’re buying from the “official source” you are guaranteed to get the seats you paid for, but you might want to speak to some of the fans from Green Bay and Pittsburgh that were cheated by NFL in 2011 for Super Bowl XLV. The Super Bowl was then held in Dallas and thousands of temporary seats were not able to be used, thus leaving thousands of fans who traveled to the big game to watch on a screen. Those unfortunate fans bought tickets through the NFL, the official source of the Super Bowl, and found out the hard way they placed their trust and money in the wrong hands.
Being in this business for almost three decades is the result of my passion and knowledge of the sports world and all of its components, primarily the ticketing market and the fans that makes our world go round. As the owner of Golden Tickets, I affirm our company delivers the honest and reliable treatment fans deserve. Golden Tickets isn’t the official source of the NFL, but we are a trusted source, and have been since 1988… we live up to our name!
If you are just as baffled as I am at the NFL Ticket Exchange and NFL On Location, comment below and let’s rant together! If you have any questions, I would be more than happy to answer them. Aside from that, see you in Houston!